Uber has stormed its way into smartphones across the country. Now, anyone with a mobile phone can order a private driver, take a ride, and pay without ever exchanging physical dollars. This has made the driver-pasenger transaction seamless and taxi companies have much to fear.
Uber now faces a similar threat in India. Ola, a private driving app that also delivers food of your choice, has began eating away at Uber's market share. Uber has had some trouble gaining mass acceptance in India as one Uber driver was accused of raping a customer last year.
Not only has Ola been dominating India and a rival to tech giant Uber, but Ola also just raised $310 million in its Series E round of funding. Ola will look to expand its reach in India and enter 200 new cities in one of the fastest developing nations in the world.
Back in the U.S., Uber is still the private taxi of choice, but who knows what's to come. Ola may begin to look expand abroad and Uber will have to come up with some strategic ways to protect itself in the future.
